Explain the core customer value

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Reference no: EM132237665

Consider each of the following companies: Nike and Apple. Think of one product offered by each company.

1) Explain in detail the three levels of product for each product you chose.

Explain the core customer value

Explain at least two features of the actual product

Explain at least two features of the augmented product

2) For each product, explain in detail which stage of the product lifecycle they are currently undertaking (include at least two characteristics of the product lifecycle stage for each product).

3) Based on their current product lifecycle stage, explain how each brand should advertise their products.

Reference no: EM132237665

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