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Explain the control process

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Reference no: EM133265376

Assignment:

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Illustrate and explain the control process and describe the different control methods.

1. Controlling, as managerial function

a. Control Process

b. Control Methods

To learn the whole concept of product, its levels and attributes.

2. Marketing Mix

a. Product concept and meaning

b. Levels of Product

c. Product Attributes

d. Product Life Cycle (PLC)

To outline the factors that affect the setting of price and describe the strategies in price adjustments

3. Price

a. Price concept and meaning

b. Factors that affect the setting of price

c. Pricing Approaches & Strategies

d. Pricing Adjustments

Identify the channels of distribution

4. Place of Distribution

a. Channels of Distribution

b. Marketing Intermediaries

Reference no: EM133265376

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