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1. Explain the contemporary theories of motivation in marketing. How useful are they in terms of modern consumer marketing?
2. What is Six Sigma? Why would a company want to implement it?
3. What roles does information system play in Business? And how technology has changed the way people do business nowadays?
Marsh has a prize horse named Arabian Knight. Marsh is in need of working capital. She borrows $50,000 from Mendez, who takes possession of Arabian Knight as security for the loan. No written agreement is signed. Discuss whether, in the absence of a ..
What is the difference between advertising and sponsorship? Explain what motivates a company to engage in a sponsorship opportunity rather than simply being an advertiser. As a sports marketing professional, what do you think are the most important f..
Identify one of the six dimensions of quality (safety, effectiveness, patient-centeredness, timeliness, efficiency, or equity) that you would like to focus on for this Discussion.
Identify one company and describe its experiences with mergers/acquisitions. Did these combinations create or destroy value? Why? For this exercise use Dell, Nike, United Airlines, eBay, Southwest Airlines, Blockbuster, Apple or another company.
In regards to responsive organizations and agility, how is Nestle Managing Technology and Innovation? Why and use an example to support your response. You may or may not need to do additional online research.
Describe the steps in the consumer decision-making process for two of the following items: Give at least one example of how the marketer could favorably impact the consumer decision each step of the way. How do these variables impact consumer decisio..
An investor wishes to invest some or all of his $12.5 million in a diversified portfolio through a commercial lender. The types of investments, the expected interest per year, and the maximum allowed percentage he will consider include the following ..
Effective communication supports effective teamwork, examples of this include all of the following except:
Do you think the internet has made it easier or more difficult to collect marketing data and information? Why? How might the major data collection issues of today compare to the issues that occurred in the pre-internet era?
X and Y are foreign exchange traders in Germany. X agrees to sell 100 million Mexican pesos to Y for delivery within 1 week at an agreed price in German marks.
Decide the optimal order quantity, order frequency and the Yearly cost of inventory management. If, during automation of the purchasing process, the ordering cost can be cut to $4.00, illustrate what will be the new economic order quantity, order ..
Developing a project scheduling is an important phase in project. Sometimes though developing the schedule might not be easy. Do you agree or disagree? Explain why and provide examples.
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