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Explain the consumer decision making process

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Reference no: EM133159418

Question 1

  1. With relevant examples explain the consumers' environment.
  2. Examine how the macro and micro levels of the environment can influence a consumer's purchasing behaviour 

Question 2

With aid of a diagram explain the consumer decision making process.

Question 3 

State and explain the five major approaches to the study of consumer behavior.

Reference no: EM133159418

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