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Assignment:
(Nando's- a South African multinational fast casual chain that specialises in flame-grilled peri-peri style chicken. Founded in Johannesburg in 1987, Nando's operates over 1,200 outlets in 30 countries.)
Question follows:
How to carry out a content analysis of Nando's website. And after conducting your analysis of the website, analyse two social media platforms that your organisation (Nando's) utilizes. You must analyse a maximum of 20 posts per platform. Taking into account the strategic intent of your organisation, the information found on the website and your analysis of social media posts, you must use qualitative (comments and sentiments) and quantitative (likes, shares, reactions, amount of comments, etc.) data, as well as visual examples, to answer the following two questions:
• Explain the consistency of messages and media in and from the organisation on different digital platforms to coordinate communication efforts and actions.
• Compare the communication alignment between messages on different digital platforms with that of the strategic focus of the organisation.
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