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1. Explain the concepts of segmentation, targeting and positioning and how they are applied in global marketing?
2. Explain those global segments: Global Teens and global elite. What are the conditions that a segment must have to be considered global?
3. Why can we say that having an excellent global positioning is one of the principal assets of a brand?
4. What criteria should global marketers consider when making product design decisions?
5. Identify several global brands. What are some of the reasons for the global success of the brands you choose?
6. Find an example of a product that is original of your home country (Myanmar) that had used a standardized strategy to enter in new markets, and another one that had used a localized strategy to the same purpose.
What are the steps in creating an implantation plan
Explain a breakdown of procurement process for this kind of organization. How procurement process for your organization differs from its commercial counterpart.
Risks fall in a few categories, known and unknown.- Explain how risk management is integrated as a component into the total project management approach.
ovide two examples of goods/services that are classified as private goods/services even though they are provided by a local, state or federal government.
Please discuss the promotional goals and cultural factors you would discuss with Sand Coast and what aspects of the recommended promotional strategy you would address.
Research the following topics related to global supply chain management:
What types of data might you use in creating your project/thesis? Where might this information be located? What considerations would be important in gathering.
Identify key success factors for implementation Critical succes factors.
Explain how can compliance in this area be improved by the government, industry and/or society?
Is it possible to make sound marketing decisions without marketing research? What advantages does research offer to the decision maker over seat-of-the pants decision making?
Continue reviewing 1 or 2 team member's drafts and review as a team this week. By the end of this week, all team members' papers should have been reviewed at least once.
The business impactanalysis (BIA) is a process to identify mission-critical business functions and A hazard assessmentgraph is of value in sorting out the greatest risks
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