Reference no: EM133200530
Q1) Answer the following questions:
1.1) Explain the following concepts of marketing: (200-250 words)
A) Production
B) Product
C) Selling concept
D) Societal marketing
1.2) Explain the marketing concept with an example.
Q2) Answer the following questions:
2.1) What are the primary and secondary sources of marketing information? (100-150 words)
2.2) Discuss in detail any five (5) sources of marketing information. (250-300 words)
Q3) Discuss the four (4) basic foundations of marketing practices. (200-250 words)
Q4) Answer the following questions:
4.1 Explain the procedure in formulating marketing plans in an organisation. 100-200 words)
4.2 Define organisational marketing policies. What main points are included while framing marketing policies? (100-200 words)
Q5) Answer the following questions:
5.1 What is product knowledge? How is it important to have excellent product/service knowledge? (200-250 words)
5.2 Discuss various types of specific product knowledge related to products and services to be marketed. (200-250 words)