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Explain the concepts of marketing

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Reference no: EM133200530

Q1) Answer the following questions:

1.1) Explain the following concepts of marketing: (200-250  words)

A) Production

B) Product

C) Selling concept

D) Societal marketing

1.2) Explain the marketing concept with an example.

Q2) Answer the following questions:

2.1) What are the primary and secondary sources of marketing information? (100-150  words)

2.2) Discuss in detail any five (5) sources of marketing information. (250-300  words)

Q3) Discuss the four (4) basic foundations of marketing practices. (200-250  words)

Q4) Answer the following questions:

4.1 Explain the procedure in formulating marketing plans in an organisation. 100-200  words)

4.2 Define organisational marketing policies. What main points are included while framing marketing policies? (100-200  words)

Q5) Answer the following questions: 

5.1 What is product knowledge? How is it important to have excellent product/service knowledge? (200-250  words)

5.2 Discuss various types of specific product knowledge related to products and services to be marketed. (200-250  words)

Reference no: EM133200530

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