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In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Review the URL given below and listen to the Ted conference video of Marketing guru Seth Godin when he spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. After the completion of the Video, answer the following questions at the end of the assignment.
Video Name: How to get your idea spread by Seth Godin
Presented at Ted Conference TED2003:
URL: https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread?language=en#t-1003762
Question Number 1: Explain the concept of TV-Industrial complex and why is it not working in 21st century advertising?
Question Number 2: Why does Seth Godin insist on avoiding mass-marketing strategy, especially for startups?
Question Number 3: Explain the concept of Otaku and who are the customers that should be the prime focus for advertising for startups?
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