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Question: Wilson et al. (2016) state that the distinctive characteristics of services result in challenges and advantages for managers of services. Describe the characteristics of services and explain the implications of w characteristic for service marketing strategy. Explain the concept of the Zone of Tolerance for services, and outline. with illustration, the factors that in?uence desired and predicted service levels. Discuss the importance of customers in service co-creation and explain the strategies an organisation might adopt to enhance customer participation in service delivery. Model and explain the Gaps model as a tool to understand service quality in an organisation. Choose any one of the gaps and outline the strategies a services marketing manager might adopt to address that gap. Discuss in detail the strategic importance of frontline service employees for the service ?rm. In your answer. please explain the concept of the Service Pro?t Chain m the Services Marketing Triangle.
What techniques are being used to attract your attention? For example, are there any celebrities in the advertisement?
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In your opinion, is globalization inevitable? Are the overall benefits of globalization positive? What are the gains and losses from globalization?
The governor of Michigan believes that the state can improve the state's crime rate if the state can reduce the college debt carried by its citizens and if they can increase the percent of the population covered by health insurance
The formulating strategy of South Africa, provide the references page
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McDonald's is a well-known fast-food brand in the UK. It operates at over 3000 locations and has seen growth over the past 10 year (McDonald's Annual Report).
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BA 523 Schiller International University. Briefly explain how you would use product packaging to entice consumers to purchase that product.
What is the name of the pricing approach that occurs when a new product is launched at a premium price with the price reducing after a few months to expand its
as well known consultant with a specialty in remedying projects that have gone off-track you have been contacted by
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