Explain the concept of sustainable marketing

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Reference no: EM133561172

Question I: Explain the concept of sustainable marketing and provide an example of a brand that incorporates sustainable practices in its marketing strategies.

Question II: Discuss the strategies that brands can employ to build customer value, engagement, and relationships. Provide an example of a brand that successfully implements these strategies.

Question II: Conduct a SWOT analysis of one of the following well-known Canadian brands:

a) Tim Hortons
b) Loblaws
c) Canada Goose.

Identify and analyze the brand's strengths, weaknesses, opportunities, and threats in the current market landscape. Use a matrix format or proper headings and provide 3-4 well developed bullet points for each section.

Reference no: EM133561172

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