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Contemporary Issues in Marketing Management AimThis unit will introduce learners to some current issues within the marketing industry including relationship marketing, customer relationship management, marketing in non-traditional contexts, marketing services and the increasing concern with ethical and social considerations. Learning outcomes and assessmentLO1 Understand the importance of relationship marketing in a contemporary business context1.1 explain the concept of knowledge management and its role in relationship marketing1.2 explain the ways that ICT can support the customer relationship management process in a particular organisation1.3 describe the benefits of customer relationship management in a selected organisation1.4 make justified recommendations for the improvement in customer relationship management for a selected organisationLO2 Understand the role of marketing in nontraditional contexts2.1 carry out a stakeholder analysis for a voluntary sector and a public sector organisation2.2 describe the nature of the relationships with customer within two selected not-for-profit organisations2.3 compare methods used in marketing within the public, private and voluntary sectors2.4 explain the key issues involved in marketing in a selected virtual organisationLO3 Understand the importance of applying the extended marketing mix in the service sector3.1 describe the use of the extended marketing mix in a selected service sector businesses3.2 explain how the product/service mix can be used to enhance value for the customer and organisation3.3 explain how difficulties peculiar to the marketing of services can be overcome with reference to a particular organisation3.4 explain the role of IT in services marketing management in a selected organisation LO4 Understand the reasons for the increasing emphasis on ethics and social responsibility in marketing4.1 explain some of the current issues of ethical and social concern to marketers in a particular industry4.2 explain the concept of CSR with reference to a particular organisation4.3 evaluate the role played by published or broadcast media in influencing ethical and social marketing policies for a selected organisation.
Identify two stores at which you shop: one of which uses everyday low pricing, and another uses a high/low pricing strategy.
the international success strategies for Tata we're "to consolidate position in the domestic market and expand international footprint through development
Project Life Cycle, The four main elements of the project life cycle are defining, planning, executing and closing. Give an example of a task you performed on a project, either as a leader or team member, and identify what stage of the life cycle ..
Examine the risks and explain how they were managed. Compare the double-loop learning with that of Escend Technologies, using the project from Week 1, Discussion 1.
What is the value of an organization having a customer-focused value proposition?
Discuss a contemporary issue within the business discipline or your profession that warrants a research study.
In the planning phase, managers create a detailed action plan aimed at the organizational goals.
Design a mobile health Company using the follow steps
The service level is the probability that the amount of inventory on hand during the lead time is sufficient to meet expected demand.
You have just become the safety manager for Podunk University. Your position is at the campus in Podunk, Colorado, and your predecessor left the job a year and a half ago. There has been nobody in the position during that interval. The commit..
Describe how you feel the volunteer activities you have participated in contribute to your candidacy for acceptance into the program.
Given that each outlet orders independently and gets its own delivery, determine the optimal quantity at each outlet.
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