Explain the concept of intellectual property

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Reference no: EM133624091

Assignment:

1. Complete the following table by outlining the impact of the legislation, code of practice or standards on advertising. What is the impact on advertising? Give at least one example. Competition and Consumer Act 2010 Australian Marketing Institute Code of Conduct Advertising Standards.

2. Explain the concept of intellectual property and why this is important for advertising.

3. Give an example of two position in an organisation that might be responsible for advertising and a brief summary of the role and responsibilities.

4. Outline the purpose of the marketing mix and its four components.

5. Discuss the principles of advertising. Include at least four principles in your answer.

6. List two types of software application (think platforms) that can be used for electronic advertising.

Reference no: EM133624091

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