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Explain the concept of integrated marketing communications

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Reference no: EM133089864

You work for a tour operator who is creating an integrated marketing campaign in order to promote their Italy packages and increase sales. Please answer the following analysis questions:

-Explain the concept of integrated marketing communications (IMC): what is an IMC and why it is it important

-Provide three different marketing strategies (advertising campaigns) that you could deploy for the above-given tour operator example

Reference no: EM133089864

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