Explain the concept of consumer experience

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Reference no: EM132203752

1. Explain the concept of “consumer experience.” What is its relevance to Internet marketing? Contrast that with the role of the consumer experience in the offline retailing environment. How would one create a complimentary experiences online and in a physical space?

2. How does a marketer know when a site should simply be improved upon and when it should be completely redesigned and relaunched?

3. The Internet has the capacity to increase customer expectations about service levels and to be the vehicle that delivers service that meets or exceeds those expectations. Take a position on this statement and discuss it.

Reference no: EM132203752

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