Explain the concept of a public

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1. ‘The PR transfer process as advocated by Jefkins is a simple but effective guideline for use by the PR practitioner when critically assessing PR problems.' Discuss and illustrate.

2. Explain the concept of a ‘public'. Choose an internal and external public and illustrate using actual examples how each could be reached directly and indirectly.

Reference no: EM131271099

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