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Describe the use of technology to store and integrate customer data. Customer data gathering is complicated because information needed by one unit of the organization (e.g., sales and marketing) is often generated by another area of the business or even a third-party supplier (e.g., an independent marketing research firm). Because of the lack of standard structure and interface, organizations rely on technology to capture, store, and integrate strategically important customer information. The process of centralizing data in a CRM system is referred to as data warehousing. A data warehouse is a central repository of customer information collected by an organization.
1. Briefly explain the concept of a data warehouse. In the context of a CRM framework, why is a data warehouse such an important tool?
2. What is being written about customer data in today's periodicals? Search your favorite database of articles using keywords like "customer data" and "data warehousing." Are certain industries better represented in the citation list generated by your search? Are certain issues more prevalent? Read a selection of at least three to four articles, and write a brief analysis of what is being discussed in the press regarding these CRM topics.
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pharmacy and health care operations mangementwhy is it important for an operations manager in a health care setting to
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Ideally, you will select a real business or organization because this will provide you with the opportunity to solve real-world problems and practice dealing with the complexities of organizations that grow and change in response to multifaceted i..
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