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Explain the company, the product, and the brand story

Assignment Help Marketing Management
Reference no: EM133525542

Case Scenario: As the marketing communication coordinator for a beverage company, you and the brand manager need to develop an integrated marketing communication campaign to effectively market Grit, which is your company's new brand of vitamin drinks.

The new brand is about to be launched to consumers with a radio ad, a press release, and a "Product Overview" webpage.

Instructions

This assignment has 3 parts. Please submit as 3 separate Word documents.

You will be creating a customer-focused integrated communication campaign for Grit in the form of an "About Us" webpage, a radio ad, and press release.

Question 1

In a Word document, compose a 3-4 paragraph "Product Overview" description that will go on Grit's website. Explain the company, the product, and the brand story of the vitamin drink.

Question 2

In a Word document, compose a 1/2 page script (including sounds and an explanation of tone to give Grit a personality (i.e. serious, cheeky, empowering, etc.) for a 30-second radio ad for Grit.

Question 3

In a Word document, compose a 1 page press release announcing the product and the brand story of the vitamin drink.

Reference no: EM133525542

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