Explain the company product marketing strategy

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Reference no: EM131151661

Please answer in 300 words

A company makes seasonal merchandises that are initially sold at premium prices at its retail stores. During the season it announces “sales” several times and reduces the prices by 10-20% each time. Finally, it sells the remaining products at 60-80% discounts at the end of the season and unsold products to the wholesalers. Explain the company’s product marketing strategy. Do you think they can maximize their profits by adopting this strategy? Why or why not?

Reference no: EM131151661

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