Reference no: EM133206044

Assignment:

ABC is focused on developing digital marketing capabilities within the B2B sector. To accomplish this, management will investigate the business's return on investment (ROI), to ascertain what marketing budgets (including digital) the business can invest into marketing activities.

Work in collaboration with the Financial Officer in your department and the Area Managers at ABC to review financial reports, evaluate the organisation's financial health, and develop financial management approaches and plans.

This will be an excellent opportunity to mentor Area Managers on the review of financial reports.

A group of classmates (3-4) will play the role of the Financial Officer and the Area Managers in simulated work conditions (Role-Play). Take turns in playing the role of the Finance Manager and facilitate the discussion in your group.

The trainer and assessor will evaluate your performance during the meetings and provide feedback on an Observation Checklist.

If you are absent from class, you are responsible for making alternative arrangements with the trainer and assessor to perform the Role-Play.

During the meeting, perform the following tasks in collaboration with the group of stakeholders. 

The question is

Recommendations to improve financial performance in 2020/2021.?