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Explain the co-branding strategy

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Reference no: EM133481041

Question

Identify a product that is co-branded with another product, explain the co-branding strategy. Address the following questions:

1. What brands are co-branded in the product?

2. Which brand has more equity? Why?

3. Could the same product be marketed effectively without co-branding?

Reference no: EM133481041

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