Explain the characteristics of market-driven strategies

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Reference no: EM132219119

Explain the characteristics of the Market-Driven Strategies of Apple Inc. Please touch on each of the following focal points:

- Customer Focus

- Competitor Intelligence

- Being Market Oriented

- Cross-Functional Coordination

- Performance Implications

- Determining Distinctive Capabilities

What are the capabilities of the company and how do they relate to the company’s organizational processes?

How does the company create value for customers?

Is the company customer driven? If so, how did they become customer driven?

What is Apple’s corporate strategy framework? What is the company’s business and marketing strategy?

What are some of the obstacles Apple has faced due to the challenges of a new era for strategic marketing (i.e. escalating globalization, technology diversity and uncertainty, ethical behavior and social responsiveness, and internet dynamics)?

Reference no: EM132219119

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