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1. List 2 and explain the challenges of market research in global market
2. At the heart of the market research process is a search for understanding. Sometimes management seeks answers to a particular problem. In other situations, an opportunity needs to be evaluated before committing resources. Which of the six steps of the market research process is the most important in committing to a strategic endeavor?
3. You are a marketing manager for Harley-Davidson Motorcycles, and 90 percent of your bikes are sold to men. You believe women are a great potential target market but have had little success selling Harleys to them. What do you do?
4. You are the director of advertising for McDonald’s, and the company is getting ready to roll out a new advertising campaign designed to increase sales of a new sandwich. However, senior management wants to know if it will work. What do you do?
Five steps in the process of evaluating the purchasing and supply system
Identify a recent incident (within last six months) and discuss illegal, unethical, and socially responsible business actions in the current news.
What are the three stages of the consumer decision process? Explain how the "simple model of consumer decision making" can be applied to an example of your choice.
Analyse the role of supply chain networks in providing a competitive advantage to the businesses. Your evaluation should be carried out using a theoretical framework.
SUPPLY CHAIN MANAGEMENT
What have been the consequences of starbucks's current compensation philosophies, policies and practices?
You are the Project Manager on a project where a seller is not performing in accordance with the contract. Specifically the products delivered by the seller so far do not meet the acceptance testing requirements described in the contract. To make mat..
Make a diagram showing the supply chain configuration of Tehindo as well as the flow of products and information within the supply chain and compare the bottled Goteh and Fteh in terms of challenges in managing their supply chain processes.
Produce an analytical report, mapping and analysing the procurement and supply chain for a chosen company. Present your results as both a written report
The Gardener's Box of assorted soil enhancers from Green Acre Getaway Gardens has been featured on Good Morning America
Why is demand forecasting important for effective supply chain management - what are three measures of forecasting accuracy?
The Management Team wants to know What are the various methods that we should use? Who will do the forecasting? How will the forecasting methods be implemented?
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