Explain the category of segmentation

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Reference no: EM133026279

Your family runs a cafe in a busy cafe strip in your city. Unfortunately, your family's cafe attracts less of the passing traffic from tourists and office workers than the other cafes on the strip. Applying your knowledge of segmentation, choose two target segments and strategies we've reviewed/discussed and explain how using these strategies could work towards attracting more of the passing traffic.

For each of the segmentation categories, suggest a product or service that you  would target market using that category of segmentation, and explain why. (one or 2 lines)

  1. Demographic
  2. Geographic
  3. Psychographic
  4. Benefit-wise
  5. Volume-wise (maximizing volume consumed)

Reference no: EM133026279

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