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Explain the categories of consumer offerings

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Principles of Marketing for Types of Offerings.

It consists of the product or service that they offer and expect to profit.

Prepare a one page paper focusing on B2C (Business to Consumer) offering types that includes the following:

Identify and explain the four categories of consumer offerings.

Provide an example of each type of offering.

Compare and contrast the marketing activities for two types of offerings.

Reference no: EM13666229

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