Explain the branding of molson-coors

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Reference no: EM133357204

Assignment:

Organizational Overview

*I split this up so the information was organized and the ones that are relevant in terms of information I am having trouble with. I just needed these, and the other ones that I already answered are not included. It is mainly the formatting and shaping that needs work, so please help me as much as you could.

I. Who We Are

Deliver an impactful statement to describe Molson-Coors.

  1. Who is Molson Coors?
  2. Identify and explain the "Who are We" statement in Molson-Coors. This type of statement should tell a story that explains the "Why" behind the organization.

II. Brand Evaluation

Branding:

  1. What is branding?
  2. Why is it important?
  3. In general, who does the branding in an organization?
  4. How is it done?
  5. When is it time for rebranding?

Molson-Coors Branding:

  1. Explain the branding of Molson-Coors. Here is where you want to make an impact by explaining the relationship between the Correlate and tie in the concepts of branding, the brand of Molson-Coors, and the concept of strategy.

Identify the industry and sector of Molson-Coors.

  1. What is the industry:
  2. What is the Sector:

Business Model - The concept of business modeling is complex.

  1. Why is a business model important to a strategy?
  2. What is Molson-Coors Business Strategy?
  3. How can you develop a business model?

Organizational Design

  1. What is the meaning of organizational design?
  2. For the reader, I want them to understand the complexities of organizational design. How can I format that?
  3. Discuss some organizational design models
  4. Subsequent to explaining the meaning, purpose, and reason for organizational design, I need to understand how to transition into explaining the design of Molson-Coors.

Reference no: EM133357204

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