Explain the brand positioning for the product

Reference no: EM132549024

Assignment: New Product Details

You practiced with the 4 P's of marketing in the Learning Activity. Now you will apply the first P of the marketing mix to one new product. In this Assignment you will create one new product item for a chosen ASG product line.

Checklist:

• Describe one new product item that you create for a chosen ASG product line.

• Describe the market segmentation and target markets in terms of the demographics and psychographics.

• Explain the brand positioning for the product.

• Provide all the product qualities (i.e., the 1st of the 4 P's), attributes, packaging, etc. that will be involved in line with the company's mission and objectives.

• Provide support for your reasoning.

Respond in a 1 ½- to 2-page Word document (450-600 words minimum) in APA format and citation style with additional title and reference pages; submit to the Unit 6 Assignment Dropbox.

Reference no: EM132549024

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