Explain the bounds of the family

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Reference no: EM139828

Q1. Both Abercrombie & Fitch also The Gap is trying to use their brand names to market clothing to different age groups. For example, Abercrombie & Fitch has opened a chain of children's stores called Abercrombie (lowercase "a"), while Gap, Inc., and also has had success with Gap Kids also Baby Gap. Discuss the advantages also potential disadvantages of such a diversification strategy.

Q2. Can the explanations of the "boundaries of the firm," as developed in this unit - be used to explain the bounds of the family? That is, explain why are extended families (involving more than two generations) common in some nations, but not in others?

Reference no: EM139828

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