Explain the benefits and drawbacks of personalization

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Question: Explain the benefits and drawbacks of personalization and mass customization of e-tailing. Please provide examples to support your answers.

What are Amazon.com, Inc. critical success factors? Is its decision not to limits its sales to books, music and movies, but to offer a much broader selection of items, a good marketing strategy? How valuable is Amazon.com, Inc. web services? How does Amazon.com, Inc. compare to Alibaba.

Discuss why schedule management and scope management are critical to Amazon.com, Inc. e-project success.

What are the limitations of e-tailing? And where do you see e-tailing going?

Reference no: EM133299502

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Explain the benefits and drawbacks of personalization : Explain the benefits and drawbacks of personalization and mass customization of e-tailing. Please provide examples to support your answers

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