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Question: As innovation creates new marketing models, online ordering and personal shoppers have changed how customers view and order products from the marketplace. This has created new types of jobs and stores that adopt the new model survive while others that do not, do not survive.
Students should use the videos in the last assignment to create a certain type of Segment in this assignment - I want student to play with Demographics.
Identify a specific brand that has developed a high level of brand equity
Do Primary Research - This should be a summary of your findings by interviewing existing or potential customers (at least 2).
Explain current marketing operations and the integration of e-business and your presentation should address current marketing operations and the integration of e-business into the company's marketing plans and current operations.
Discuss how to use the increasing number of seniors and older Americans as an opportunity by adjusting each part of the brand's marketing mix (that is its product, price, place and promotion).
Describe and evaluate the elements of the carrying cost of inventory and how it relates to inventory levels and capital investment. How does ABC inventory stratification affect the carrying cost equation
What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step.
Outline the Understanding and explaining social media and provide an explanation of social media and how it is used by companies and marketers
Describe the target market for A. Berg watches. Is the existing A. Berg strategy appropriate? Why Yes/No?
Analyze the marketing environment and the forces shaping eBay's business over the years.
1. tv commercials newspaper and magazine ads the tools that carry and deliver the ldquoimagerdquo of a marketed product
Write reflection (300 - 500 words) with one big branding takeaway from EACH article. Read Online: "Who Are The Year's Best Loved Brands?
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