Explain the benefit of reverse auctioning

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Reference no: EM13104426

What do you mean by reverse auctioning and how did Ashok Leyland used it to their benefit? It is a request from the buyer to lower of actual prices of an item until it goes to lower price adequate for him/her to afford it. He saved Rs.14, 700 per set, which accounted fro 70% of product cost.

Reference no: EM13104426

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