Explain the aida strategy

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Reference no: EM133173773

In our lecture this week we learned of the AIDA strategy (Attention, Interest, Desire, Action) when it comes to the Promotion of the 4Ps. For this week's discussion, select an ad - print, social media ad, billboard, etc. - which you feel encompasses the AIDA strategy.

For your initial post:

  • Describe each part of the AIDA strategy in relation to your ad, and explain what you feel is effective about it.
  • In detail, make a recommendation for one area of improvement.
  • Include the image of the promotion

Reference no: EM133173773

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