Explain the advantages of the collaborative approach

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PRODUCT DEVELOPMENT AT FRACINO

By getting designers, engineers, and marketers to work closely together, Fracino has been able to establish itself in an incredibly competitive market. Close collaboration means Fracino's coffee machines meet its customers' requirements exactly.

The business decided to create project teams of designers, engineers and marketers who could work together at all stages of the process to assure the quality of the final project.

Now, a three or four-strong team sees each project from original concept, through prototyping and testing, to component supply and assembly.

This creates real dedication and focus and means that modifications can be made quickly and seamlessly. Fracino also involves key customers in the prototyping phase to make sure the final product meets their needs.

Question: Explain the advantages of the collaborative approach to product development adopted by Fracino.

Reference no: EM133229598

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