Explain targeting and positioning for peapod

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Reference no: EM1335083

Explain Targeting and positioning for Peapod- Groceries for your home

Visit Peapod and click on the "Groceries for your home" link. Enter a Chicago-area zip code (say 60602).

Who does Peapod target? How does it position itself in this market? Does its marketing mix support this targeting and positioning?

Reference no: EM1335083

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