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Research Project: Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company, and address the following:
Explain the target market and the objective of the marketing campaign.
Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
Evaluate the plan's effectiveness.
Recommend 2 additional marketing actions that would supplement the company's existing campaign.
Define the decision variables and write the linear program appropriate for maximizing monthly profit contribution.
Develop a compelling presentation to the operations manager
Think about the forces that have resulted in increased global integration and the growing importance of global management:
Observe that customers buy some combination of product, service and environment. Identify systematic approaches to customer service.
A large company contracts with Jon to do some technical writing for the company's website. Jon promises to finish the writing by a certain date. This exemplifies what type of contract?
What role do you think environmental scanning has played in the company’s evolution? What role will it need to play in the company’s future?
A processing centre has the capacity to assemble 500,000 units per year. At present it is operating at 75% of capacity. The annual income is $500,000. The annual fixed cost is $125,000 and the variable cost $0.50 per unit assembled. What is the annua..
The Marketing Team is responsible for the Demand Planning componenet of Sales and Operations Planning process.
What are the benefits and potential issues that may be associated with process mapping in healthcare facilities?
DUI Charge. Monique was licensed to train massage therapists. A new federal agency, the Aesthetic and Massage Commission, took very seriously its role of enforcing the statute enabling the Commission to do its work and providing that licensed massage..
Where have you seen the operational components of planning, sourcing, making, and delivering applied inappropriately? How might the operations manager have improved the situation?
Describe why a manager needs to understand the characteristics and importance of financial markets including their liquidity, competitiveness, and efficiency.
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