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Objective: To recommend a new product strategy for a clearly identified target market that addresses the organizations root problem.
Expectations: Begin by reading the "Mattel Confronts Its Marketing Challenges" Case in the text.
Prepare a case analysis and proposal with a comprehensive new product strategy for a clearly identified target market.
Your proposal must include:
Situation analysisAssumptions and missing informationIdentify root problem & problem definitionIdentify target market and segmentation strategiesDevelopment of alternatives for New ProductEvaluation of alternatives and recommendation of new product development and or course of action to management
New Product Strategy - comprehensive description of tangible and intangible attributes of the product, "type" of product, form of strategy option used for this new product development, differentiation and positioning strategy. Be sure to include your rationale supported by data.
Be sure your case analysis and proposal is comprehensive and includes the appropriate marketing concepts that will convince the Mattel Management of your expertise and validity of ideas.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
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A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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