Explain sustenance marketing

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Reference no: EM13116668

Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008, mostly on television and in magazines. While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information, these companies spent less than $130 million on Web marketing. One reason is that there are no guidelines, which makes these heavily-regulated marketers uneasy. For ecample, television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad. The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues, but other aspects of Web marketing, such as social networking and search marketing, must be reviewed. That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google, Yahoo, and WebMD Health.

Refer to Drug Marketing. If a drug manufacturer clamed that its manufacturing processes were environmentally-friendly in its advertising, this is an example of:

A. sustenance marketing

B. green marketing

C. philanthropy

D. deontological marketing

E. clean marketing

Reference no: EM13116668

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