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Based on the article in the link provided, answer the following questions below:
Link - https://marker.medium.com/why-all-the-warby-parker-clones-are-now-imploding-44bfcc70a00c
The Direct to Consumer (DTC) business model is the preferred model for many innovative new start-ups, however DTC brands are now facing challenges commercializing their products and services.
1) Identify 3 challenges presented in the article that DTC companies are facing, and each challenge provides an example of how a company has been impacted by these challenges.
2) Explain 3 strategies DTC brands have used to combat these challenges.
3) Provide your opinion on whether you think DTC is still a viable business model for commercializing innovations. Support your answer with at least three specific reasons.
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1. Describe the types of decisions that do not involve uncertainty and risk and common approaches used for analyzing them. 2. Explain how payback period, NPV, and IRR criteria are used in decision making.
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