Reference no: EM133475870
Assignment: Start Up Idea with Marketing Plan Paper
Length: 2500 words.
The students need to create and present their start-up company, providing a detailed marketing plan and explaining the selected strategies using all material covered in class. All strategic marketing tools have to be included and exercised, such as PEST, SWOT, Porter's five forces, and others, if applicable.
The students must explain the strategic marketing plan of their start-up company clearly, covering the product, the market, pricing strategies, and promotional tools projected for the first 1-3 years.
The task should be structured this way:
Part I: Create the student's own startup company, Part I of the summative will consist in collecting the fundamental data and preparing a research/analysis on the industry and market activities as well as competitors' level to understand the strategy the student will formulate based on the analysis done. The students must demonstrate their knowledge in PEST, Porter's Five Forces, SWOT among others.
Part II: Focus on product / service, its innovation, strategy formulation, market segmentation, branding and pricing strategies.
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