Explain strategic marketing mix for dockers

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Reference no: EM1335871

Explain Strategic Marketing Mix for dockers

Present the marketing strategy mix for Dockers by using the following marketing mix:

1. Target Market or Mass Marketing
2. Product assortment
3. Promotion
4. Distribution
5. Pricing

Consider ways in which the market for pants is segmented.
Comment on the current socio-economic environment.
Consider the ease with which competitors can duplicate products, method and content of promotion and pricing.

Reference no: EM1335871

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