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Explain strategic direction of your innovative new product

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Reference no: EM133324123

Question: Execute this discussion by answering the following inquiries in essay format:

  • Introduce the innovative new product idea that you for your chosen organization.
  • From the perspective of the Kano model analysis, explain how your product is intended to meet customer expectations.
  • Using the Ansoff product/market matrix, choose one of the matrix options and explain the strategic direction of your innovative new product.
  • Using Porter's generic strategies, choose one generic strategy to use in the launch of your innovative new product idea that will result in competitive advantages for your chosen organization. Provide reasoning.
  • Use a minimum of three academic research resources (from MindTools and the Library) to substantiate your critical thinking and to provide viable reasoning for your perspectives.

 

Reference no: EM133324123

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