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Assignment:
Contemporary Marketing Techniques
Find one to three brands of your choice in order to cover all three contemporary marketing campaign types: cause, content, and storytelling. Describe them. Explain how/why each is cause, content, or storytelling marketing.
Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic addressed. Why is (are) the author(s) writing about the topic?
Exam the perceptual map for the airline category and the quadrant analysis for Qantas and Virgin: Why is positioning important? How can marketers use the information contained in the perceptual map to make strategic decisions?
Compare the amount and type of concern we should have for another business in our industry of interest versus what we should have for an individual person
write a 750- to 1000-word paper in which you identify your favorite brand and explain why it is your favorite. in the
How does culture influence consumer buying and hence advertising strategies - tie the two together? (requirement: minimum 250 words).
Even with all of Marriott's brands, they still do not have any hotel properties in the truly "budget" category of lodging.
Explain how the product/service is positioned in the market. Create a positioning statement for the product/service and explain its rationale.
What are the strategies of the following organizations? Is the strategy defined in terms of product or process or both? A. McDonald’s B. AT&T Telephone Co . General Motors D. Harvard Business School
what is whole foods markets strategy for success in the marketplace? does the company rely primarily on a customer
Develop a marketing communication plan on how the stakeholders will be informed, kept up-to-date, etc. prior to the intervention, during the intervention.
You will identify and apply one ethical theory of your choosing to a current problem in business, also of your choosing.
Discuss why the PLC is important to marketing managers, and provide examples of the possible implications if the PLC is not monitored.
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