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Explain statement of an unmet need

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Statement of an unmet need, a problem needing a solution (new product or improved product to a new market)

  • Discuss the market potential for this product. (sales projections, present value, or payback period on excel )
  • Discuss what competitive advantages your product has in its market. 

Use the creative concepts in this course and research your product's market, product cost (manufacturing, distribution, promotion, sales), projected market share, competition, and competitive advantage. 

Reference no: EM132838957

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