Reference no: EM133775798

Assignment: Integrated Perspectives on Business Problems

Overview

You are required to discover and analyze the Industry Partner's business problem as presented in the brief and to describe the external and internal stakeholders, that have influenced or had an impact on the business problem.

The purpose of this assessment is for you to demonstrate your understanding and your application of multidisciplinary theories and techniques/frameworks in analysing a complex business problem. This assessment will also support your critical thinking in understanding and thinking about your learning practices (e.g a new insight that you have learned through the course) thus far. You may include your visualisation items, i.e. diagrams, frameworks, within the appendix. Visualisation is powerful, remember that those who receive your report will first skim through it to get a sense of what it contains.

In this course you will undertake an assessment journey which comprises of three parts. This assessment task is your first part of your three part assessment journey.

Learning Outcomes

1. Demonstrate research and problem-solving skills in the context of solving an authentic business problem.
2. Work collaboratively to identify stakeholders and position the proposed research in relation to the field of expertise or practice.

Task

This assessment is the first critical step in understanding and researching the problem. You will work individually to dig deeper into the Industry Partner's problem. It is important to note that you are not to present any solutions at this stage. Then, in the next assessments (A2 + A3), you will then continue to work to consolidate what you have understood about the problem and try to propose some solutions.

Step I: Read and Understand the 'L'Oreal business challenge

In this Assessment, you will work on a real industry problem posted by the Industry Partner. The industry partner's business problem is located within the Industry Challenge Brief.

Step II: Problem Discovery | Business Report

In this written report you will discover and analyse the Industry Partner's business problem by following the guide (download below)

Details

The main purpose of this assessment is for you to conduct preliminary research about the problem and reflect on what you have learned so far. The report is to be written for an educated audience, i.e., academics and the Industry Partner representative. Therefore, this should be written in a professional language that they would understand.

You are required to explain specialised business and design thinking terms, acronyms and terms if you use them. The report is to be based on peer-reviewed literature that you have sourced for yourself through the Reading List as well as the literature, database searches: peer-reviewed journal articles, papers, books, etc. You can also reference published government reports and publications, institutional reports and regulatory standards, and other similar official materials, including official websites?