Explain some of the current trends influencing the

Reference no: EM13457550

What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior that are being affected?

What is CPM? Why is CPM important? What are some of the differences between "total cost of CPM" and "advertisement versus the CPM rate"?

Reference no: EM13457550

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