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Question: Begin by considering an example of a company you are familiar with that has extended its brand. It will be helpful to find an article related to a brand extension. Then answer the following questions: Explain some of the challenges that marketers may encounter while creating a brand extension marketing plan. What challenges did you encounter while creating your BEMP assignment? Consider some of the lessons a company that you are familiar with (or from the article) learned when extending its brand? What were some of the lessons you learned while creating your BEMP assignment? Did the company (that you are familiar with or from the article) experience any surprises? Were there any surprises for you while creating your BEMP assignment? What would you suggest that the company have done differently when extending its brand? If you had your BEMP to do over again, what might you do differently? Reminder: Your initial response should be at least 200 words. Important: Apply concepts or theories from your textbook reading to your Discussion. Include a relevant quote from your Kotler
Types of teams as to their effectiveness that will improve problem solving capabilities within organizations.
Explain the different types of influence tactics that will be of a help “if adopted” in reducing the organizational politics.
Human Resources or Human Resource Management deals with HR Service Level Agreement. HR Service Level Agreement is an agreement made between the employer and the employee, which states that the employee would work under any client and sometimes any ti..
Human Resource Management as the name suggests, it is a management discipline which deals with the human i.e. the workforce aspect of organizations. Need and practices of HRM are inevitable in present scenario of extreme competition where "Talent War..
Recruitment and Selection is the initial ladder of any Human Resource Planning process and contains an immense significance for any organisation.
Statutory compliance and its immense knowledge are crucial to be understood in an organization. It contains all the forms, procedures and acts applicable in a company.
Operant conditioning is a learning process where behaviour is controlled by its consequences. In this process an individual's behaviour can be modified through the use of positive or negative reinforcement.
The main motive for conducting this research is to provide broad range of research of the literature and their reviews related to training and development and assisting the employees in providing customers satisfaction.
FedEx is illustrious for its novel HR processes and practices that have greatly accounted for its success.
People in the organization are known as Google where they share common goals and have common vision.
Talent management implies recognizing a person's inherent skills, traits, personality and offering him a matching job.
This Case Study focuses on various issues related to Labour Unrest at Maruti Suzuki India Limited.
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