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Explain Social Media- Coke and Pepsi
What role should social media play in a firm's promotional mix?
Q 1: Coca-Cola and Pepsi are working hard to build a dedicated social-media following, with both of them focusing on winning the trust and even admiration of their customers. That's a sound strategy, writes John Sviokla, since it's only by banking trust in good times that firms can protect themselves against a social-media backlash when things go sour. Relate this to target market.
Q 2: Six months ago, Oprah and Proctor & Gamble established a partnership that reminds me of the partnership between Apple's IPhone and AT&T. The below article discusses this relationship. From a marketing standpoint, what is the risk for each? What is your opinion on these type of partnerships as far as their effectiveness?
Bob and Tom have been friends and co-workers for many years. Tom recently lost his job, but Bob continued to be employed.
Use Maslow's Hierarchy of Needs as a foundation for discussing the following four situations: Situation 1: Todd Jamison has heard a rumour that his job may be eliminated next month. His boss, Lucia Conti, is considering moving Todd to a more presti..
Explain Availability and Use of Social Media on the Internet and does the availability and use of social media on the Internet really provide businesses with new and different useful information
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When demand is less than the regular time production capacity, you produce only the number of units that are demanded and some of the workers may remain idle. You do not hire and fire workers. How many total units are being obtained through subcon..
Disconfirmation model to evaluate a consumer's post hoc satisfaction a consumer who is your friend, your colleague or a member of your family.
Discuss the role that Loyalty Programmes play in customer relationship development Using extensive theories, critically discuss the effectiveness of loyalty schemes in building customer loyalty in customer relationship programmes at Super U
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