Explain seth godins marketing ideas

Assignment Help Marketing Management

Reference no: EM133199528

Assignment: Life Cycle & Categories

1. Tribes we Lead by Seth Godin, TED (17:29 min.)

Watch the Ted Talk Video: "The tribes we lead" by Seth Godin and provide specific, thorough and well-developed answers to the questions below:

a. Explain Seth Godin's marketing ideas.

b. Describe how he defines tribes.

c. What are the three questions he asks.

d. Write a minimum of 100 words to describe how you personally think marketing will change in the future.

2. Life cycle and Categories

a. List and explain each one of the stages of a product life cycle. Provide at lease one product for each one of the stages.

b. Think of a product introduced in recent years. Detail the strategies the company producing it used to pass from introduction to growth stage.

c. Explain the activities in each of the stages with a movie. Describe what is usually done before, during and after the release of a movie and when the last stage of the product life cycle is entered.

d. Describe the three categories of products and provide two examples of each. Do not use the examples in the textbook or lecture slides.

3. Product life cycle and marketing Strategies.

a. Identify a product currently in the 'Mature' stage and another in the 'Decline' stage. Use specific examples of activities to explain what is currently happening to both products in the marketplace.

b. With the product you identified in question one as being in 'Mature' stage, detail the types of marketing strategies you would develop to extend its life cycle.

Reference no: EM133199528

Questions Cloud

Examine three plant species : Examine these three plant species. 1. Eucalyptus pulverulenta Sims (Silver-leaved Mountain Gum) 2. Acacia dealbata Link (Silver wattle)

Microarray comparative genomic hybridisation : University of Southampton-Describe role of microarray comparative genomic hybridisation in the genetic diagnosis of children with multiple dysmorphic features

Development plans and performance improvement plans : Aspects of talent management: Employee appraisals, development plans, and performance improvement plans. Reflect on the key topics.

Build a customer relationship model for the organization : Find a local healthcare organization - Research the organization, and build a Customer Relationship Model for the organization

Explain seth godins marketing ideas : Explain Seth Godin's marketing ideas. Describe how he defines tribes. What are the three questions he asks. List each one of the stages of a product life cycle.

Implement projects and programs under agile methodology : Develop your recommendations and plan of action to address your problem or opportunity. Recommendations, options, action plans, or practical applications

Whats the worst incident of discrimination : Why do you think it happened? -- because one person was just racist/sexist/whateverist -- because the work culture tolerates it

Strengths of immunotherapy : 1 a) The strengths of immunotherapy are that it is durable and dynamic. Explain what is meant by this. In your answer, compare and contrast immunotherapy

Evaluation of Writing Resources Cancer Research Essay : Evaluation of Writing Resources Cancer Research Essay - Careful revision and proofreading are essential to effective graduate-level, academic writing

User Account

All Pages