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Explain seth godins marketing ideas

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Reference no: EM133199528

Assignment: Life Cycle & Categories

1. Tribes we Lead by Seth Godin, TED (17:29 min.)

Watch the Ted Talk Video: "The tribes we lead" by Seth Godin and provide specific, thorough and well-developed answers to the questions below:

a. Explain Seth Godin's marketing ideas.

b. Describe how he defines tribes.

c. What are the three questions he asks.

d. Write a minimum of 100 words to describe how you personally think marketing will change in the future.

2. Life cycle and Categories

a. List and explain each one of the stages of a product life cycle. Provide at lease one product for each one of the stages.

b. Think of a product introduced in recent years. Detail the strategies the company producing it used to pass from introduction to growth stage.

c. Explain the activities in each of the stages with a movie. Describe what is usually done before, during and after the release of a movie and when the last stage of the product life cycle is entered.

d. Describe the three categories of products and provide two examples of each. Do not use the examples in the textbook or lecture slides.

3. Product life cycle and marketing Strategies.

a. Identify a product currently in the 'Mature' stage and another in the 'Decline' stage. Use specific examples of activities to explain what is currently happening to both products in the marketplace.

b. With the product you identified in question one as being in 'Mature' stage, detail the types of marketing strategies you would develop to extend its life cycle.

Reference no: EM133199528

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