Explain service marketing strategies

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Reference no: EM1334527

Explain Service Marketing Strategies

We have focused our Marketing Mix Strategies mostly on Products. How might these strategies change for Services?

Product includes physical goods, services, ideas, people, places, etc.

Nonetheless, services do require some changes to marketing strategy that address the differences between goods and services marketing. Keep in mind what makes a service different from a physical good.

Reference no: EM1334527

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