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Assignment:

1. Explain SEO. Provide an example of a sports company using SEO successfully.

2. What keywords should a professional baseball team use?

3. Explain SEM. Provide an example of a sports company using SEM successfully.

4. On which sites would you recommend the Pittsburgh Steelers advertise? Why?

5. Explain retargeting. On which sites and by which brands have you been retargeted?

6. Have you been retargeted while visiting a sports site? What was the advertisement?

7. Have you participated in a mobile-based contest for a sports team? If so, what were the circumstances? If not, find one online and explain the strategy.

8. Look online at your favorite teams website. What type of mobile strategy does it have?

9. What type of ticketing structure does your favorite team have?

10. What type of season ticket holder promotions does your favorite team have?

Reference no: EM133216129

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