Explain segmenting the market and target margeting

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Explain Segmenting the Market and Target Margeting

Distinguish between the terms market segmentation and target marketing .Include a brief definition of the concepts.

Next, explain this comment: "Sometimes a firm can achieve a key differential advantage by simply emphasizing how its offering satisfies existing consumer desires and needs better than its competitors do. Sometimes demand patterns must be modified for consumers to perceive a firm's product differentiation as worthwhile."

Reference no: EM1337388

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